These 40 ChatGPT prompts cover the tasks real estate agents repeat every week: listings, lead follow-up, social media, email, client education and business planning. Copy a prompt, replace the text in [brackets] with your details, and paste it into ChatGPT, Claude or Gemini.
Tip before you start: the more specific your details, the better the result. And always review the output for accuracy and fair housing compliance before you publish anything. Our guide on writing listing descriptions with ChatGPT explains the review process step by step.
Listing prompts
Write a [150]-word MLS description for a [property type] in [city] using only these facts: [facts]. Describe the property, not the buyer. Avoid words like safe, quiet, exclusive or perfect for families.
Give me 5 attention-grabbing opening lines for this listing: [paste description].
Shorten this listing description to [60] words for a portal summary without losing the top 3 features: [paste].
List the 5 features of this home most likely to matter to buyers, based on these facts: [facts]. Explain why for each one.
Write a room-by-room feature sheet for a printed handout using these details: [details].
Write a "just listed" email to my sphere announcing [address], with 3 bullet highlights and a link to [URL].
Write a script for a 45-second video walkthrough of this home, in first person, starting at the front door: [facts].
Rewrite this listing description in a more upscale tone, keeping every fact unchanged: [paste].
Lead follow-up prompts
Write a friendly text under 300 characters to a new buyer lead named [name] who asked about homes in [area] under $[budget]. Ask one question about their timeline.
Write a follow-up email to an open house visitor named [name] who liked [feature]. Offer 2 similar listings and a call this week.
Create a 30-day follow-up plan with 6 touchpoints for a seller lead who is "thinking about selling next spring". Include channel, goal and a short draft for each.
Write 3 different ways to re-engage a lead who has not replied in 60 days, without sounding pushy.
Turn these call notes into a short summary and a list of next steps: [paste notes].
Write a voicemail script under 30 seconds for calling back a Zillow lead about [address].
Write a polite message to a buyer who went quiet after a showing, asking for honest feedback on the home.
Social media prompts
Create a 4-week Instagram calendar for a real estate agent in [city]: 3 posts per week mixing tips, local spots and personal brand. Include hook, caption and format.
Turn this listing into 5 social posts: a carousel outline, a reel script, a caption, a story and a neighborhood fact: [facts].
Write 10 hooks for short videos about common mistakes first-time buyers make.
Explain this month's local market in plain English for homeowners, in under 120 words: [median price, days on market, inventory].
Write a LinkedIn post about a lesson I learned from a recent transaction: [story]. Keep client details anonymous.
Give me 15 post ideas about [city] that are useful for people moving here.
Write a caption celebrating a closing for [first names], thanking them and keeping it under 80 words.
Email and newsletter prompts
Write a monthly newsletter for homeowners in [area] with a market snapshot, one home maintenance tip and one local event: [details].
Write a "happy home anniversary" email for a past client who bought [1] year ago, with a seasonal maintenance tip.
Write a subject line A/B test: 5 options for an email about [topic].
Write a short email inviting my sphere to a free homebuyer seminar on [date] at [place].
Client education prompts
Explain how escrow works to a first-time buyer, in under 150 words, with no jargon.
Create a one-page checklist for sellers preparing their home for photos.
Summarize this inspection report in plain English and rank the issues by urgency: [paste]. Note that I will verify everything against the original.
Write answers to the 10 most common questions sellers ask about pricing a home.
Explain the difference between pre-qualification and pre-approval for a buyer, in a friendly tone.
Create a moving checklist organized by weeks before closing.
Reviews and reputation prompts
Write a warm reply to this 5-star Google review, mentioning one detail from it, under 60 words: [review].
Write a calm, professional reply to this negative review that acknowledges the concern and invites a private conversation: [review].
Write a short text asking a recent client for a review, with a direct link: [URL].
Business and planning prompts
Act as a business coach. Based on these numbers [closings, average price, lead sources], suggest 3 ways to grow my business next year.
Write a listing presentation outline for a seller who is interviewing 3 agents.
List 10 objections sellers raise about my commission and draft calm, honest responses.
Write a 30-second elevator pitch explaining what makes me different as an agent in [city]: [your strengths].
Create a weekly schedule that blocks time for prospecting, listings, admin and family.
How to get better results from any prompt
- Give context: who you are, who the reader is, and the goal.
- Set limits: word count, tone and format.
- Say what to avoid: clichés, buyer-profile language, invented facts.
- Iterate: ask for 3 versions, then combine the best parts.
- Review: AI drafts, you approve. Check facts and compliance every time.
New to using AI in your business? Start with our full guide: How Real Estate Agents Can Use AI in 2026.